Sector: B2B / SaaS
Website: https://www.banabo.io/
<aside> 📌 Problem: 21 cents of every marketing dollar is wasted because of bad data according to research from Berkshire Hathaway. Businesses continue to dump money into marketing, without understanding which channels are the real drivers of new sales. This leads to wasted marketing spend, and a product that isn’t able to reach its full growth potential.
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<aside> 💡 Solution: Banabo is the first Marketing Attribution OS with the mission of getting a company’s marketing waste to zero. We help companies achieve this goal by mapping a visitor’s entire journey through a sale, and showcasing the true impact of each touchpoint. This approach previously wasn’t possible due to GDPR in the EU, CCPA in California, and iOS 14 Privacy Changes. And with Google banning tracking cookies in 2023, we’ve built the first fully cookieless marketing attribution solution, using zero personal data.
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Link to Deck
Founder Linkedin: Colin Synder